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AI Search

AI search optimisation for UK small and medium-sized businesses

More people now ask ChatGPT, Gemini and Google's AI Overviews who to use, instead of scanning a list of links. AI search optimisation, also called GEO (generative engine optimisation) or AEO (answer engine optimisation), makes your business clear, credible and easier for those systems to understand and cite. It sits alongside SEO. It does not replace it.

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A question flows into an AI answer, which cites a business. This is not a live result.

  1. A question
  2. AI answer
  3. Citation
  4. Your business

What's included

Making your business easy to understand and cite.

  • AI visibility review

    How your business is described today, which facts are missing, and where an assistant could misstate what you do.

  • Entity clarity

    A consistent name, service list and set of facts across your site, so systems can tell who you are and who you are not.

  • Answer-ready pages

    Pages that answer specific customer questions in plain language, with enough detail for an assistant to quote you accurately.

  • Structured data

    Schema that describes your business and services truthfully. We only mark up things that are actually on the page.

  • Joined up with SEO

    The same pages should earn ordinary Google rankings and be useful to AI answers. We do not build a separate, gimmicky 'AI site'.

Who it's for

For businesses that want to be part of the answer.

  • Your category is being asked of assistants

    Customers are starting to ask ChatGPT or Google for a recommendation, not only for a list of links.

  • You already invest in search

    You rank, or you want to, and you do not want to disappear as more answers are written by AI.

  • Your website is vague

    The copy sounds pleasant but never states who you help, where, and what you actually do, so there is nothing solid to cite.

  • You care about being described correctly

    A wrong category or an outdated service list is as much of a problem in an AI answer as it is on Google.

How it works

A simple process, with costs agreed up front.

  1. 01

    Review

    We read your site and check how AI tools currently describe businesses like yours for the questions that matter.

  2. 02

    Clarify

    We tighten how you describe services, locations and proof points, using only facts you can stand behind.

  3. 03

    Publish

    We improve or add pages that answer real questions, structured so they can be quoted without being distorted.

  4. 04

    Recheck

    We revisit the important questions over time and adjust as the tools, and your business, change.

FAQs

Questions about AI Search

What do GEO and AEO mean?

GEO means generative engine optimisation. AEO means answer engine optimisation. Both describe the work of helping AI tools and answer features understand your business and mention it when someone asks a relevant question. The labels vary. The job is the same.

Can you guarantee a mention in ChatGPT or Google AI Overviews?

No. These systems do not sell a ranking, and they change often. What we can do is make your business accurate, specific and easy to cite, which is the part you control.

Does this replace SEO?

No. Google's AI Overviews and many assistants still draw on pages that are crawlable, specific and useful. Strong SEO is the foundation. AI search work builds on it.

Will you add statistics or reviews to look more quotable?

No. We only use facts you can stand behind. Invented proof is a poor strategy and a reputational risk.

How is this different from a chatbot on my website?

A chatbot talks to someone who is already on your site. AI search optimisation helps people discover you when they ask an external tool, such as ChatGPT or Google, who they should use.

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Want to be considered in AI answers?

Book a free, no-pressure call. We'll talk through how assistants currently describe businesses like yours, and what is worth fixing first.

Book a free call