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PPC

PPC management for UK small and medium-sized businesses

Pay-per-click puts your business in front of people who are already searching. We plan and manage Google Ads and Microsoft Ads for small and medium-sized UK businesses, with conversion tracking, a budget you have agreed, and reporting that talks about enquiries rather than vanity clicks.

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A funnel from spend to clicks to enquiries, with no quantities.

  • Spend
  • Clicks
  • Enquiries

What's included

Campaigns built around enquiries, not vanity clicks.

  • Account structure

    Campaigns organised around your services, locations and the searches that actually lead to a customer.

  • Google Ads

    Search campaigns as the default. Shopping or Performance Max only where they genuinely fit what you sell.

  • Microsoft Ads

    Bing and its partner search network, often a useful extra for the same intent at a different cost.

  • Conversion tracking

    Forms, calls and sales measured properly, so decisions are based on enquiries rather than clicks alone.

  • Landing page recommendations

    If the page someone lands on is losing the enquiry, we say so and suggest what to change. We would rather fix that than spend more.

  • Ongoing optimisation

    Search terms, ads, bids and tests, with a monthly read of what changed and what we paused.

Who it's for

For businesses that want enquiries they can measure.

  • You need enquiries soon

    SEO is still building, or you have a launch, a season or a new service that should not wait.

  • Spend is already happening

    An account is live but nobody can say which campaigns earn their keep.

  • You want a specialist to run it

    You would rather not learn the platforms from scratch, or keep fixing them in spare evenings.

  • You want a controlled test

    A defined budget and a clear picture of a good enquiry, before anyone talks about scaling.

How it works

A simple process, with costs agreed up front.

  1. 01

    Brief

    We learn your margins, locations, services and what a worthwhile enquiry looks like for you.

  2. 02

    Track

    We set up or repair conversion tracking before we scale spend. Clicks without tracking are guesswork.

  3. 03

    Launch

    Campaigns go live against a focused set of searches and ads, on a budget you have agreed.

  4. 04

    Optimise

    We review search terms and results regularly and move budget towards what brings enquiries.

FAQs

Questions about PPC

How much should I spend on ads?

It depends on your sector, your locations and what a customer is worth to you. We agree a test budget up front and only suggest increasing it when the tracking shows the spend is earning its place.

Do I pay you as well as Google?

Yes. They are separate. Media spend is paid to Google or Microsoft. Our fee is for planning, building and managing the campaigns. We agree both before anything goes live.

How quickly can a campaign start?

A focused search campaign can often launch within a couple of weeks, once tracking and your offer are clear. Going live without tracking is how budgets disappear.

Can you work with the Google Ads account I already have?

Yes. We audit what is there, keep what is working and rebuild what is not. You keep ownership of the account.

Can you run ads for a short promotion only?

Yes. We can run a time-limited campaign with an end date and a report of what it produced.

Keep exploring

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Want ads that lead to enquiries?

Book a free, no-pressure call. We'll look at your offer and your tracking, and tell you whether paid search is the right next step.

Book a free call