Paid Social
Meta and Paid Social ads for Kent and UK businesses
Paid social management from Paddock Wood puts your offer in front of people on Facebook and Instagram, and on TikTok or LinkedIn when that audience is the better fit. Vetta is a Meta ads agency working closely with Kent businesses and with clients across the UK. We have more than ten years in paid media, including accounts with media budgets up to £500,000 a month. We bring that same experience to smaller, independent businesses, making sure modest budgets are spent where they will make the biggest difference. We get everything up and running end to end: the creative, the pixel and Conversions API, the audiences, the launch and the reporting.
Creative feeds Meta ads, then tracking, then enquiries. No real results are shown.
- Creative
- Meta ads
- Tracking
- Enquiries
What's included
Creative, tracking, audiences and the campaigns themselves.
Ad creative
Static images, video and carousels made from your offer and the photos or footage you already have. You approve every ad before it runs. We do not invent reviews or results.
Meta Pixel and Conversions API
The Meta Pixel in the browser, plus the Conversions API so important events can also be sent from the server. Both are set up before spend is scaled.
Events and GA4
The same enquiries and sales lined up in Meta and in GA4, so you are not looking at two stories that disagree.
Audiences
Lookalikes from your real customers, retargeting for people who already showed interest, and prospecting that matches who you actually sell to.
Campaign structure
Campaigns organised around the offer, the place and the audience, on Facebook and Instagram first. TikTok or LinkedIn only when there is a clear reason.
Testing and reporting
Launch, then ongoing tests of creative, audiences and placements. A plain monthly read of what earned enquiries and what we turned off.
Who it's for
For businesses that should be seen while people scroll.
Your customers are on Facebook or Instagram
They may not be searching for you yet. Paid social introduces the offer to people who fit, including Facebook ads aimed at Kent.
The creative is the missing piece
You have a budget in mind but not the ads. We make the static, video and carousel versions as part of the work.
Tracking is unfinished
Spend is hard to judge because the pixel, the server events or GA4 were never joined up.
You want a controlled test
A defined budget, a clear idea of a good enquiry, and a decision later about whether to continue.
How it works
A simple process, with costs agreed up front.
- 01
Brief
We learn the offer, the locations, the margin and what a worthwhile enquiry looks like, including whether Kent, the wider UK, or both, is the right geography.
- 02
Track
We set up the Meta Pixel, the Conversions API and the GA4 events before we ask the budget to work harder. Clicks without events are guesswork.
- 03
Create and launch
We build the ads, the audiences and the campaign structure, then launch on a budget you have agreed.
- 04
Optimise
We test creative and audiences, move spend towards what brings enquiries, and report it in plain English.
FAQs
Questions about Paid Social
How much should I spend on Meta ads?
It depends on what a customer is worth and how wide the targeting is. Media spend is paid to Meta, and to TikTok or LinkedIn only if those platforms are in the plan. Our fee is separate, for the creative, the setup and the management. We agree a test budget first and only suggest more when the tracking shows the spend is earning enquiries.
How quickly will I see results?
Ads can start delivering within days of launch. Judging them fairly usually takes a few weeks, because the platform needs data and the creative needs testing. We will show you the early numbers. We will not promise a profit on day one.
How is this different from Google Ads?
Google Ads reaches people who are already searching. Meta ads reach people on Facebook and Instagram from their interests and from audiences you own, including people who have already been to your site. Paid search fits when intent is the point. Paid social fits when you need to introduce the offer. Many businesses use both.
Do you make the ad creative?
Yes. Static images, short video and carousels are part of the service. We work from your offer and from photos or footage you can share. You approve the ads before they run. We do not invent customers, reviews or results.
Can you set up the Meta Pixel, Conversions API and GA4?
Yes. We install the pixel, send key events through the Conversions API, and align those events with GA4. Apple's privacy changes mean a browser does not record every visit. Server-side events recover some of what is missing, not all of it. We will tell you what can be measured before you increase spend.
Do I have to sign a long contract?
We agree the fee, the media budget and what is included before anything goes live. You keep ownership of the ad account. Any notice period is agreed at the start, not added later. You should not be locked into spend that is not earning its place.
Can you target people in Kent?
Yes. Facebook ads in Kent can focus on Paddock Wood, a radius around the area you serve, or specific towns. They can also run across the UK when the business is not local. The geography follows where your customers are.
Will you also run TikTok or LinkedIn?
They are options, not a default. Facebook and Instagram are the usual start, because that is where a modest budget can still reach customers. TikTok suits some younger audiences. LinkedIn can suit a business-to-business offer. We add a platform when the audience is clearly there, not to collect extra accounts.
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Want Paid Social set up properly?
Book a free, no-pressure call. We'll look at your offer, your tracking and where your customers are, and tell you whether Meta ads are the right next step.